We're more than happy to help you with this question.
Firstly, wherever possible and available - we provide good quality images from manufacturers that show all relevant sides of the product, and its nutritional label.
We will only use this information when provided by or available from the manufacturer, as we want to provide the most accurate information.
When additional product images or the nutritional panel isn't shown on our website, feel free to send us a help request, and we'll do our best to source these details for you.
Why do lots of products in all online supermarkets not have this information available?
Firstly - rest assured, we want to be as open and transparent about the products we sell, because we know you want to make informed choices about the food you eat.
We want to help you with these choices in the right way, by providing these details from an authoritative source (product manufacturer), to ensure that information is as up to date and accurate as possible.
In Australia - the grocery industry, through the non-profit organisation GS1 Australia, is working hard to ensure wider adoption of common platforms that support the sharing of up to date and accurate product information.
These efforts are taking place as part of the National Product Catalogue (NPC), and SmartMedia, that enable all grocery stores big and small (be they online, offline or both) to access this data, and share it with consumers wanting to make informed choices.
However, in relative terms, its still early days for these two platforms - especially given the size of Australia's food industry. There are still a large number of manufacturers and product lines to come on board and go through the steps needed to support wider availability of information.
It's also worth noting that some food and product manufacturers have expressly chosen to use for-profit companies to distribute this information. We do not support the use of for-profit companies for these purpose, as we believe it unnecessarily increases the barriers to publishing and distribution of this information for the businesses that need it to help better inform consumers.
Until more food manufacturers step up and participate in common platforms including NPC and SmartMedia, it's simply impossible for a small business like us on our own to provide this information and ensure its accurate for every product we sell, without detracting from our core business and increasing our costs.
How can I, as a consumer, encourage manufacturers to do more?
We encourage consumers to make contact with food manufacturers, to help advocate the need for their greater participation and involvement with industry-wide programs for information publication and sharing; so you have easy access to product ingredients, nutritional information and allergen details so you - the consumer - can make informed choices.
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